Virtual Reality Tools to Help Online Shoppers Find Clothes That Fit
Virtual Reality Tools to Help Online Shoppers Find Clothes That Fit
VOCA
gimmicky
Adjective
ˈɡɪmɪkiintended to attract attention or persuade people to buy something in spite of not being really useful
His latest project was criticized for being a bit "gimmicky."
constitution
1.구성, 구조, 조직(composition); 골자, 본질
2.체질, 체격; 기질, 성질, 성격
3.헌법; 정관; 규약
4.미국 헌법
5.정체(政體), 국체(國體);율령(律令)
6.제정; 설립, 설치
7.(기존의) 제도, 관행
disturb 막다, 중단시키다, 방해
disturbance, interruption, obstruction, hindrance, disturb; (막다, 중단시키다) interrupt, interfere (with), obstruct, hinder, block; (전파를) jam
unleash
풀다, …의 가죽끈을 끄르다; …의 속박을 풀다, 해방하다, 자유롭게 하다
augmented reality technology
증강현실 기술
The retailers are unleashing tools that use artificial intelligence to replicate the help a salesperson at a store might offer, calculate a shopper's most likely body shape, or use 3-D models for a virtual fitting room experience.
소매 업자들은 상점에서 판매원의 도움을 받을 수 있는 인공지능 도구를 사용하여 구매자의 가장 유력한 신체 형태를 계산하거나, 가상 핏 룸 경험을 위해 3차원 모형을 사용한다.
소매 업체는 인공 지능을 사용하여 매장의 영업 사원이 제공 할 수있는 도움을 재현하거나, 구매자의 가장 가능성있는 신체 모양을 계산하거나, 가상 피팅 룸 경험에 3D 모델을 사용하는 도구를 개발하고 있습니다.
Amazon, which some analysts say will surpass Macy's this year as the largest U.S. clothing seller, is offering some customers an Alexa-powered device that doubles as a selfie-stick machine and a stylist.
일부 분석가들이 올해 미국 메이저 의류 판매 업체 인 메이시 (Macy)를 능가 할 것이라 말하는 아마존은 일부 고객에게 셀카 - 스틱 머신과 스타일리스트로도 기능하는 알렉사 구동 장치를 제공하고 있다.
The push is coming from big names like Levi's and The Gap and startups like Rhone and Taylrd.
리바이스 (Levi 's)와 더 갭 (The Gap), 론 (Rhone)과 테일러 (Taylrd) 같은 신생 기업에서 큰 인기를 얻고있다.
--------
Virtual Reality Tools to Help Online Shoppers Find Clothes That Fit
Stores watching Amazon take a larger share of clothing sales are trying to solve one of the most vexing issues for online shoppers: finding items that fit properly.
The retailers are unleashing tools that use artificial intelligence to replicate the help a salesperson at a store might offer, calculate a shopper's most likely body shape, or use 3-D models for a virtual fitting room experience. Amazon, which some analysts say will surpass Macy's this year as the largest U.S. clothing seller, is offering some customers an Alexa-powered device that doubles as a selfie-stick machine and a stylist.
Retailers want to reduce the rate of online returns, which can be up to 40 percent, and thus make customers happier — and more likely to be repeat shoppers. And the more interaction shoppers have with a brand, the more the technology will learn about shoppers' preferences, said Vicky Zadeh, chief executive of Rakuten Fits Me, a tech company that works with QVC and clothing startup brands.
"It's all about confidence," she said. "If they have the confidence to buy, they will come back to the retailer time and time again."
The push is coming from big names like Levi's and The Gap and startups like Rhone and Taylrd.
Levi's new Virtual Stylist texts back and forth with online customers to offer recommendations, based on their preferences. Marc Rosen, Levi's president of global e-commerce, said early tests show the chatbot is driving more browsers to become buyers.
Gap Inc. has an augmented reality app in collaboration with Google and startup Avametric that allows shoppers to virtually try on clothes. Shoppers enter information like height and weight and then the app puts a 3-D model in front of them. However, the tool only works on Google Tango smartphones.
Companies are smart to offer new tools, but many are too "gimmicky," said Sapna Shah, principal at Red Giraffe Advisors, which makes early-stage investments in fashion tech.
"If it's not Amazon, will brand-specific apps be the way for people to shop in the future?" she said. "How many apps are people going to have on their phone?"
And all the companies need to win over customers who prefer to touch and see things in person.
--------
1.What new tools are the retailers 'unleashing'?
2.Why are retailers looking for ways to reduce the rate of online returns?
3.How does Levi's new Virtual Stylist work?
VOCA
gimmicky
Adjective
ˈɡɪmɪkiintended to attract attention or persuade people to buy something in spite of not being really useful
His latest project was criticized for being a bit "gimmicky."
constitution
1.구성, 구조, 조직(composition); 골자, 본질
2.체질, 체격; 기질, 성질, 성격
3.헌법; 정관; 규약
4.미국 헌법
5.정체(政體), 국체(國體);율령(律令)
6.제정; 설립, 설치
7.(기존의) 제도, 관행
disturb 막다, 중단시키다, 방해
disturbance, interruption, obstruction, hindrance, disturb; (막다, 중단시키다) interrupt, interfere (with), obstruct, hinder, block; (전파를) jam
unleash
풀다, …의 가죽끈을 끄르다; …의 속박을 풀다, 해방하다, 자유롭게 하다
augmented reality technology
증강현실 기술
The retailers are unleashing tools that use artificial intelligence to replicate the help a salesperson at a store might offer, calculate a shopper's most likely body shape, or use 3-D models for a virtual fitting room experience.
소매 업자들은 상점에서 판매원의 도움을 받을 수 있는 인공지능 도구를 사용하여 구매자의 가장 유력한 신체 형태를 계산하거나, 가상 핏 룸 경험을 위해 3차원 모형을 사용한다.
소매 업체는 인공 지능을 사용하여 매장의 영업 사원이 제공 할 수있는 도움을 재현하거나, 구매자의 가장 가능성있는 신체 모양을 계산하거나, 가상 피팅 룸 경험에 3D 모델을 사용하는 도구를 개발하고 있습니다.
Amazon, which some analysts say will surpass Macy's this year as the largest U.S. clothing seller, is offering some customers an Alexa-powered device that doubles as a selfie-stick machine and a stylist.
일부 분석가들이 올해 미국 메이저 의류 판매 업체 인 메이시 (Macy)를 능가 할 것이라 말하는 아마존은 일부 고객에게 셀카 - 스틱 머신과 스타일리스트로도 기능하는 알렉사 구동 장치를 제공하고 있다.
The push is coming from big names like Levi's and The Gap and startups like Rhone and Taylrd.
리바이스 (Levi 's)와 더 갭 (The Gap), 론 (Rhone)과 테일러 (Taylrd) 같은 신생 기업에서 큰 인기를 얻고있다.
--------
Virtual Reality Tools to Help Online Shoppers Find Clothes That Fit
Stores watching Amazon take a larger share of clothing sales are trying to solve one of the most vexing issues for online shoppers: finding items that fit properly.
The retailers are unleashing tools that use artificial intelligence to replicate the help a salesperson at a store might offer, calculate a shopper's most likely body shape, or use 3-D models for a virtual fitting room experience. Amazon, which some analysts say will surpass Macy's this year as the largest U.S. clothing seller, is offering some customers an Alexa-powered device that doubles as a selfie-stick machine and a stylist.
Retailers want to reduce the rate of online returns, which can be up to 40 percent, and thus make customers happier — and more likely to be repeat shoppers. And the more interaction shoppers have with a brand, the more the technology will learn about shoppers' preferences, said Vicky Zadeh, chief executive of Rakuten Fits Me, a tech company that works with QVC and clothing startup brands.
"It's all about confidence," she said. "If they have the confidence to buy, they will come back to the retailer time and time again."
The push is coming from big names like Levi's and The Gap and startups like Rhone and Taylrd.
Levi's new Virtual Stylist texts back and forth with online customers to offer recommendations, based on their preferences. Marc Rosen, Levi's president of global e-commerce, said early tests show the chatbot is driving more browsers to become buyers.
Gap Inc. has an augmented reality app in collaboration with Google and startup Avametric that allows shoppers to virtually try on clothes. Shoppers enter information like height and weight and then the app puts a 3-D model in front of them. However, the tool only works on Google Tango smartphones.
Companies are smart to offer new tools, but many are too "gimmicky," said Sapna Shah, principal at Red Giraffe Advisors, which makes early-stage investments in fashion tech.
"If it's not Amazon, will brand-specific apps be the way for people to shop in the future?" she said. "How many apps are people going to have on their phone?"
And all the companies need to win over customers who prefer to touch and see things in person.
--------
1.What new tools are the retailers 'unleashing'?
2.Why are retailers looking for ways to reduce the rate of online returns?
3.How does Levi's new Virtual Stylist work?
댓글
댓글 쓰기